Thursday, February 17, 2011

Ecotourism Project: guides, food and lodging

I´m writing this at 10:30 the night before I go to Santa Barbara and it reminds me of writing papers at the last minute in college. There is no Internet in my town, so I have to write all my emails and blog stuff at home then carry them on a USB to SB because I never have enough time at the Internet café to sit an type them there. Alas, here are a few things I’ve been working on recently in my town:

1. More financial analysis stuff at the coop
2. School has started up again for kids here (and thus for me too)
3. Ecotourism committee

1. Financial analysis at the coop.
On the heels of the meeting I had with the Board of Directors of my coffee cooperative, I’ve been working on ways to help them implement some of the changes I recommended. For example, I think I’ve convinced them to stop the free lunches at meetings. There’s still doing sweetbread and coffee though, heh—we’re all addicts to coffee around here. Also, I’ve been helping Lucas, the administrator, work out a break-even analysis followed up by a projected cash flow, to see how we can actually achieve an expansion in our production. We’ve also been discussing doing some local promotion to coffee farmers who aren’t members of the coop, to match our cash flow projections with ‘coffee-flow’ projections, if you will. As it stands, we aren’t buying as much coffee as we could or as much as we want to. Also, I will finally be giving personal finance trainings to the members of my coop starting in March, with the objective of reducing the amount of cash advances and loans they’re taking out each year. Finally, a team of five Canadians came down and visited the coop from Van Houtte, our buyer. They wanted to meet the members, see the farms, see the factory, and talk business. It turns out that they’ve got their eyes set on buying much, much more. It was fun meeting them and putting faces to the myths of our “Buyers up in the North.” As it turns out, in a twist of irony, Van Houtte was bought out by the American coffee giant, Green Mountain in Vermont back in December… and in case you didn’t know, Montaña Verde, the name of my coop, means ‘Green Mountain.’

2. School begins: thus my work there too
I’ve talked to the principal of the school and it looks like I’ve gotten myself roped into doing after school extracurricular groups with kids. Last year I did a journalism group with 4-6th graders. I’ll be repeating it this year, but with a different bunch of kids. I think we may work on putting together a photo-documentation pamphlet of the community and of the cloud forest to use for the community’s ecotourism project. But I’ll also have a Business club with the 7-9th graders where we will learn business fundamentals, visit various businesses, and, hopefully, they will come with an idea and start their own school business. Also, I will have a Nature Club—I haven’t decided its focus yet, but there’s a lot of material to work with here. Plus, Alicia, the volunteer just down the road from me, is a biologist, so I’m sure she’ll help with ideas if I need them. On top of three clubs, which will keep me busy in the afternoons during the week, I’ll be giving classes to the teachers in English and computation—it’s really just going over exercises they can use directly in their own classrooms to help facilitate their teaching. We shall see if they decide to show up this year. Finally, we had talked about planning monthly school-wide events like painting a world map, poetry or essay competitions, art or science fairs, rocket competitions etc. Working with youth is definitely one of the major goals of my project in the Peace Corps, and I feel that it’s always a worthwhile activity to do in my community, when I’m not at the cooperative.

3. Ecotourism committee makes progress
The ecotourism committee that I help Alicia organize is just now starting up trainings for guides. Our idea is to have a bunch of guides ready to attend tourists, once our marketing efforts have begun seeing results. Guides are crucial not because of their knowledge of trails and local plants and animals, but because they’ll know things to offer to the tourist to do—they’ll be the direct salesmen, pitching horseback riding or cave exploring or visiting a coffee farm. So we will be giving our guides a 10 session course and this next topic I’m in charge of: customer service. How exciting. We’re also working with families to offer food and room and board. The next step is working out pricing and packages and promotional deals and finally more comprehensive marketing. The ultimate dream is to form an NGO out of the committee and hire employees to coordinate things like guides, services, and marketing. But we’ve still got a ways to go.

It’s been cold and rainy for close to a week now. And before that, it was hot and dry and dusty. It can’t make up its mind. I suppose I really can’t complain though, being in the Tropics through winter and all.